We are dirtworm, a creative agency rooted in the outdoors.
what we do
brand identities
We build brand identities from the dirt up, starting with what a brand stands for and ending with how it looks on a billboard, a jersey, or a tiny Instagram tile.
content creation
We shoot films, photography and social content for the brands we work with. When a story is better told by someone else, we pair brands with the riders, runners and creators who can tell it authentically.
launches & campaigns
We help brands bring new ideas into the world. Through clear strategy, strong narrative, and impactful creative, we create campaigns that give new products momentum.
experiences
Some things can’t be explained on a slide. From pop-ups and community runs to immersive outdoor activations, we create moments that make brands tangible.
strategy & growth
We keep good ideas moving. Helping brands stay clear on what they stand for, where they’re going, and who’s coming with them.
who we are
Brent Waterman
Founding Partner, Strategy
Brent has over 10 years of experience growing a mission-driven e-commerce brand from the ground up, focusing on sales, marketing, and creative brand development. He combines a strategic mindset with a hands-on approach.
Off the clock, Brent is out on the trails, running long distances or camping with his dog in the wild.
Founding Partner, Strategy
Brent has over 10 years of experience growing a mission-driven e-commerce brand from the ground up, focusing on sales, marketing, and creative brand development. He combines a strategic mindset with a hands-on approach.
Off the clock, Brent is out on the trails, running long distances or camping with his dog in the wild.
Leanne Bentley
Founding Partner, Creative
Leanne brings fifteen years of experience working with major brands and emerging startups in London and Amsterdam, specialising in branding, graphic design, and concept-driven creative work.
When she’s not at her desk, she’s on her bike, competing in some of the most remote ultra-endurance races in the world.
Founding Partner, Creative
Leanne brings fifteen years of experience working with major brands and emerging startups in London and Amsterdam, specialising in branding, graphic design, and concept-driven creative work.
When she’s not at her desk, she’s on her bike, competing in some of the most remote ultra-endurance races in the world.
Martijn van Strien
Founding Partner, Content
Martijn takes his cameras to places where your average content team wouldn’t think of going. He creates stories from the heart of the adventure, which normally only get to live on in a few people’s memories.
Driven by perpetual fernweh, Martijn loves travelling to new places and exploring them on foot, by bike or whichever way seems the least comfortable.
Founding Partner, Content
Martijn takes his cameras to places where your average content team wouldn’t think of going. He creates stories from the heart of the adventure, which normally only get to live on in a few people’s memories.
Driven by perpetual fernweh, Martijn loves travelling to new places and exploring them on foot, by bike or whichever way seems the least comfortable.
who we’ve worked with
4T2 Running
Another Morning
Carrie Gere
Dynamic Bike Care
Fjallraven
Focus bikes
Hammerhead
Le Pilgrimage
Maap
Quadlock
Ride Out
Sea to Summit
Sour Bicycles
Team Amani
Thrive