We are dirtworm, a creative agency rooted in the outdoors.





what we do


brand identities


We work closely with brands to define their foundation and craft a visual identity that’s distinct, grounded, and built to last.

We support startups finding their voice and established organisations redefining their place in the world.

content creation


We develop content that stands out in the feed.

Working with creators who share the same instinct for good storytelling, we produce films, photography, and social content that stay authentic to the creator and to the brand.

launches & campaigns


We help brands bring new ideas into the world.
Through clear strategy, strong narrative, and impactful creative, we create campaigns that give products the momentum they need to take root and grow.

experiences


Some things can’t be explained on a slide. From pop-ups and community rides to immersive outdoor activations, we create moments that make brands tangible.

More shared experiences, more connection, and more dirt on shoes.

strategy & growth


We keep good ideas moving. Helping founders stay clear on what they stand for, where they’re going, and who’s coming with them.

who we are


Brent Waterman
Founding Partner, Operations

Leanne Bentley
Founding Partner, Creative

Leanne brings fifteen years of experience working with major brands and emerging startups in London and Amsterdam, specialising in branding, graphic design, and concept-driven creative work.

When she’s not at her desk, she’s on her bike, competing in some of the hardest ultra-endurance races in the world.

Martijn van Strien
Founding Partner, Content




who we’ve worked with


Another Morning
Carrie Gere
Dynamic Bike Care
Fjallraven
Focus bikes
Hammerhead
Le Pilgrimage
Maap
Quadlock
Sram
Team Amani
Thrive


let’s chat
hello@dirtworm.com
Mark